From WordPress Bottleneck to Webflow Powerhouse: How We Upgraded Eleven's Marketing Website.
Company Name:
Runeleven
Location:
Singapore
Duration:
3 Months
Start Date:
21 april, 2024
Eleven is revolutionizing accounting with its cutting-edge cloud AI software. However, their marketing website was failing to reflect the innovation of their product. A beautiful vision in Figma had been lost in translation during development, resulting in a platform that was actively hindering their growth.
Cripplingly Slow Performance: The WordPress site was extremely slow, leading to a frustrating user experience that damaged brand perception and negatively impacted their SEO rankings.
The Design-to-Reality Gap: The initial design mockups in Figma were modern and sleek, but the final WordPress implementation was mediocre due to the platform's limitations, failing to deliver the premium feel they were looking to achieve.
Severe Marketing Bottlenecks: Making even small content or design changes was a slow, cumbersome process that required developer intervention, preventing the marketing team from being agile and responsive.
High Bounce Rates & Low Conversions: The combination of poor performance, a subpar design, and a frustrating user experience led directly to high bounce rates and, most importantly, low conversion rates for demo requests and free trials.
Auditing the existing website to identify all performance, UX, and SEO issues.
Strategize to move 100+ pages to Webflow with zero traffic loss or downtime.
ensuring the final product matched the original Figma design vision.
Adding Integrations and implementing foundational on-page and technical SEO updates.
Design and launch a new, SEO-optimized blog to serve as a primary engine for organic traffic.
Ensuring rapid design enhancements and iteration before launch.
including an integrated knowledge base, reusable landing page templates, and interactive calculators.
We executed the game plan by translating our strategy into a high-performance Webflow site. Our first priority was a risk-free migration. We created a comprehensive SEO checklist, mapped 301 redirects for all high-performing pages, and fixed orphan pages to ensure a seamless transition with no loss in search engine equity.
With the migration complete, we focused on building a platform for the future:
Pixel-Perfect Webflow Development: We established a global style guide and a library of reusable components directly within Webflow. This not only ensured the final build was a perfect match for the Figma designs but also made it incredibly easy for their marketing team to maintain brand consistency.
Custom Integrations: Understanding their specific needs, we built custom integrations to connect Webflow forms to their internal systems without using Zapier. We also integrated their preferred provider, Dokmee, for a custom chatbot experience.
An Empowering CMS: We architected the Webflow CMS for their blog and knowledge base to be both powerful and intuitive. Their team can now create, edit, and publish fully SEO-optimized content at record speed, without any developer intervention.
Collaborative Growth Initiatives: Post-launch, we worked closely with their marketing team to test and deploy new growth tools, including high-converting landing pages and interactive calculators, further enhancing the site's value.
Once we receive your completed questionnaire and all necessary steps, our streamlined process allows us to typically get your new website live within 1-3 months We prioritize both quality and speed to get you online quickly.
Less than you think! We know that writing content can be the hardest part, so we handle the professional copywriting for you. All you need to do is fill out our simple questionnaire with details about your business. We'll then craft the copy for your pages and send it to you for approval. Of course, if you already have your own text written, you are welcome to provide that instead.
Domain: This is your website address (yourbusiness.com). We include the first year for FREE.
Hosting & Maintenance Plan: Think of this as your all-in-one technical team. This single plan includes both your premium, high-speed hosting and our complete 'worry-free' maintenance service (security, backups, updates, etc.). For a business to handle this in-house, they would typically need to hire a dedicated employee. Our affordable monthly plan provides all the benefits for a fraction of that cost.
We don't believe in a one-size-fits-all solution. We build our websites on the best platform for the job, primarily using two industry leaders: WordPress and Webflow. Based on your specific goals, we'll choose the platform that offers the perfect combination of performance, design, and scalability for your project, ensuring you have the best foundation for growth.
You can cancel your monthly maintenance plan at any time, no questions asked. There are no long-term contracts. You paid for the design and build of your website, so you own it forever. If you choose to cancel the maintenance service, we will provide a full backup of your site files for you to keep and host wherever you wish.
