Multi-Tenant HubSpot CMS
& Custom Stripe Integration
Scaled EdTech platform across 30+ universities using HubSpot CMS, featuring dynamic HubDB content rendering and custom Stripe integration.
About the collaboration
Company Name:
Upright
Location:
New York, USA
Duration:
4 Months
Start Date:
12 may, 2025
Upright is an edtech company, who works with colleges, universities, and Fortune 500 companies to help adult learners build in-demand digital skills through practical, hands-on training.
The Problem
Scaling Bottleneck: The arduous process of manually setting up and launching new university websites in HubSpot created a significant bottleneck, preventing rapid expansion.
HubSpot's Design Deficiencies: HubSpot's native design capabilities proved inadequate, failing to deliver the modern, professional, and customizable aesthetics required by a leading ed-tech platform.
Outdated Aesthetic:*The "bad" HubSpot design translated into an uninspiring and potentially outdated look for critical university program websites.
Lack of Agility: The inability to quickly spin up new university sites hindered market responsiveness and delayed the launch of new partnerships.
Asking the right questions
The GamePlan
Uncovering the core technical requirements and scale needed to support a multi-university rollout.
Strategizing high-converting page designs and frictionless user flows to drive sign-ups across all sites.
Designing a scalable, multi-tenant UI and visually mapping the frictionless student enrollment journey.
Structuring the relational database to dynamically power course catalogs and university-specific branding.
Building custom, reusable CMS modules to instantly render database content across all 30+ distinct sites.
Iterating rapidly on the functional prototype through continuous stakeholder reviews and QA testing.
Engineering a secure, conversion-optimized payment flow to handle seamless student enrollments.
ongoing technical maintenance and system optimizations to ensure continuous, smooth operations across all 30+ sites.
The Solution
We tackled Upright Education's unique challenges head-on, delivering a comprehensive and scalable solution that meaningfully transformed their digital operations:
Engineered a custom, scalable HubSpot template: Built a foundational template designed to support a vast network of university websites.
Centralized content management with HubDB: Implemented a sophisticated HubDB structure to manage content for over 30+ universities from a single source.
Comprehensive course catalog management: Developed a dedicated HubDB table for efficiently managing and displaying four distinct courses across all university sites.
Overcame native HubSpot design constraints: Leveraged advanced HubL coding to bypass HubSpot's out-of-the-box design limitations, delivering a premium aesthetic.
Seamless Stripe & Klarna integration for payments: Implemented Stripe & klarna to provide a reliable, secure, and user-friendly payment processing experience.
Empowered self-service for university sites: The HubDB-driven approach allowed Upright Education to make updates and changes without constant developer intervention.
Frequently Asked Questions
How long will it take to get my website live?
Once we receive your completed questionnaire and all necessary steps, our streamlined process allows us to typically get your new website live within 1-3 months We prioritize both quality and speed to get you online quickly.
What do you need from me to get started?
Less than you think! We know that writing content can be the hardest part, so we handle the professional copywriting for you. All you need to do is fill out our simple questionnaire with details about your business. We'll then craft the copy for your pages and send it to you for approval. Of course, if you already have your own text written, you are welcome to provide that instead.
Can you explain the domain, hosting, and maintenance?
Domain: This is your website address (yourbusiness.com). We include the first year for FREE.
Hosting & Maintenance Plan: Think of this as your all-in-one technical team. This single plan includes both your premium, high-speed hosting and our complete 'worry-free' maintenance service (security, backups, updates, etc.). For a business to handle this in-house, they would typically need to hire a dedicated employee. Our affordable monthly plan provides all the benefits for a fraction of that cost.
What platform will my website be built on?
We don't believe in a one-size-fits-all solution. We build our websites on the best platform for the job, primarily using two industry leaders: WordPress and Webflow. Based on your specific goals, we'll choose the platform that offers the perfect combination of performance, design, and scalability for your project, ensuring you have the best foundation for growth.
What is the cancellation policy for the maintenance plan?
You can cancel your monthly maintenance plan at any time, no questions asked. There are no long-term contracts. You paid for the design and build of your website, so you own it forever. If you choose to cancel the maintenance service, we will provide a full backup of your site files for you to keep and host wherever you wish.
