Would your landing page convince a stranger?

What we look at

• 01

  The offer

  Can a first-time visitor tell what you offer, who it's for and what they get, from the first screen alone?

• 02

  The main action

  Is one next step obvious, and does its wording say what happens when someone clicks?

• 03

  Every section

  Does each section make its point at a glance, with room to breathe, readable text and visuals that show something real?

• 04

  Trust and proof

  Can visitors find specific proof, such as named customers, logos or ratings, anywhere on the page?

• 05

  The phone view

  Does the first phone screen show the offer and the action, and does each section hold up at phone width?

• 06

  Art direction

  Which visual style is on the page, whether it suits your kind of business, and what we'd try instead.

• No score for what we can't see

  If a cookie wall, a login or a bot check gets in the way, we'll say so instead of marking you down.