What it does
- States your key facts in a fixed vocabulary: name, address, prices, dates and answers
- Can make a page eligible for rich results, such as product prices or breadcrumbs
- Gives AI tools one more clear signal about what the page is
Free schema markup generator
Fill in the form and copy valid JSON-LD for FAQ pages, organisations, local businesses, articles, products, breadcrumbs, events, videos and job postings. It runs in your browser, so nothing you type is sent to us.
Your JSON-LD
Nothing leaves your browser. Fill in only what is true and visible on the page you mark up.
What this generator makes
Schema markup is a short block of code that tells search engines and other crawlers what a page is about, in Schema.org's fixed vocabulary. This one writes JSON-LD, the format Google recommends, so you paste it in without touching your layout.
- 01No rich result since May 2026
FAQ page
- Use it on
- A page with visible questions and answers
- Google needs
- Nothing for a rich result anymore. It still labels each question and answer
- 02
Local business
- Use it on
- Your contact or location page
- Google needs
- A name and an address. Hours, phone and map position help
- 03
Organization
- Use it on
- Your home page or About page
- Google needs
- Nothing required. Name, address, logo and profiles help
- 04
Article
- Use it on
- Blog posts and news
- Google needs
- Nothing required. Headline, image, dates and author help
- 05
Product
- Use it on
- A page about one product
- Google needs
- A name, plus a price, a review or a rating
- 06
Breadcrumb
- Use it on
- Any page below the home page
- Google needs
- At least two steps, each with a name and a position
- 07
Event
- Use it on
- A page for one event people attend in person
- Google needs
- A name, a start date and the venue's address. Online-only events aren't supported
- 08
Video
- Use it on
- A page where the video plays
- Google needs
- A title, a thumbnail and the date it was first published
- 09
Job posting
- Use it on
- A page with one open job
- Google needs
- The title, full description, posting date, company and location
FAQ schema in 2026
No more FAQ rich results
What changed. Google stopped showing FAQ rich results in Search in May 2026 and removed the documentation for them. A plugin or agency promising FAQ dropdowns under your Google listing is out of date.
Why it can still be worth adding. FAQ markup states exactly which text is a question and which is its answer, for any crawler that reads structured data. Mark up only questions that are visible on the page, word for word.
Where to paste it
Copy the code with the script tag included, paste it where your platform takes custom code, then test the live page in a structured data validator.
- 01
Webflow
Page settings, then Custom code, then the box for the head tag, then publish. On CMS templates, use an Embed element and insert the CMS fields, so each item gets its own values.
- 02
WordPress
Most SEO plugins already write Organization and Article markup, so check before adding more. For anything extra, use a custom HTML block on that page or a header code plugin.
- 03
Shopify
Many themes already output Product markup. For other types, add a Custom Liquid section in the theme editor, on the page or template where it belongs.
- 04
Any other site
Paste the script anywhere in the page's HTML, in the head or the body. That's all a crawler needs to find it.
What schema does, and what it doesn't
Google says it uses structured data to understand a page and to show rich results, and that it doesn't guarantee any of them will appear.
What it doesn't
- Guarantee a rich result, or any ranking
- Fix a thin page or a slow one
- Replace facts the page doesn't state clearly. It works best repeating what visitors can already read
Schema is one signal for AI answers. Our free AEO readiness checker reads your JSON-LD alongside crawl access, citable content, authority and trust.
Want both grades at once? Our free website grader scores design and AI readiness for one page.
Would AI tools quote your page?
Schema is one part of it. Check crawl access, structure and copy in one free scan.
Frequently Asked Questions
What is a schema markup generator?
A schema markup generator turns details you type, such as a business address or a list of questions, into structured data code in the Schema.org vocabulary. This one writes JSON-LD, the format Google recommends, which you paste into the page's HTML without changing how the page looks.
Is this schema generator free?
Yes. There is no sign-up and no limit, and it runs in your browser, so nothing you type is sent to Gleam Studio. Copy the code, paste it into your page, and test the live page in a structured data validator.
Does FAQ schema still show rich results?
No. Google stopped showing FAQ rich results in Search in May 2026. FAQ markup still labels each question and answer for crawlers that read structured data, so it can be worth keeping on pages with real, visible questions, but it no longer adds dropdowns to your Google listing.
Where do I paste schema markup in Webflow?
In the page settings, under Custom code, in the box for the head tag, then publish. On CMS template pages, use an Embed element on the template and insert CMS fields into the code, so every item gets its own values instead of one fixed copy.
Does schema markup help SEO?
Google says structured data helps it understand a page and can make the page eligible for rich results, without guaranteeing them. Treat it as a way to state your key facts precisely. It helps most when those same facts are already clear in the visible text.
