Free website grader

Two grades for one page: whether a first-time visitor gets your offer and knows what to click, and whether AI tools like ChatGPT and Perplexity can read and quote it.

Free. Both scores and the top issues appear right away, and your email unlocks both full reports. Neither grade can see your traffic or your real conversion data.

What the website grader checks

  • Design 01

    The offer

    Can a first-time visitor tell what you offer, who it's for and what they get, from the first screen alone?

  • Design 02

    The main action and proof

    Is one next step obvious, and can visitors find named customers, logos or ratings that back it up?

  • Design 03

    Sections, phone view, art direction

    Does every section make its point at a glance, hold up at phone width, and suit your kind of business?

  • AI 01

    Crawl access

    HTTPS, indexing rules, your sitemap, and whether GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended are allowed in.

  • AI 02

    Content and structure

    A real description, enough copy, dates, lists and tables, a clean heading order, JSON-LD and alt text.

  • AI 03

    Authority and trust

    Links, author and organisation markup, social profiles, a visible author and date, About and contact pages.

  • No grade for what we can't see

    If a site blocks us, needs JavaScript to show anything, or hides behind a cookie wall, we say so instead of marking it down.

Why two grades instead of one

A website has two audiences now. A page can win one and lose the other, and one blended number would hide which problem you have.

  • 01

    People

    They decide in seconds whether your page is for them. A well-structured page still loses them if a stranger can't tell what you offer or what to click.

  • 02

    AI assistants

    They decide whether your page is worth quoting when someone asks about what you sell. A beautiful page still loses them if it blocks their crawlers.

How the grades work

Both run out of 100 on our own checklists. They're a starting point for a conversation with an expert, not a prediction of sales or of whether an AI tool will cite you.

AI readiness

Reads your code and site files

Which AI crawlers your robots.txt lets in, how the page is structured, and whether the copy is clear and worth quoting. The same check as our AEO readiness checker.

  • 85 and upStrong foundation
  • 65 to 84Solid, with gaps
  • Under 65Big gaps to close

Design and conversion

Opens your page like a first-time visitor

A real browser on desktop and on a phone, then a review of every visible section: the offer, the main action, trust and the visual style. The same review as our landing page review.

  • 80 and upStrong first read
  • 60 to 79Clear, with gaps
  • 40 to 59Visitors have to work
  • Under 40Hard to act on

One email unlocks both full reports, with every fix for each grade.

Missing structured data? Our free schema markup generator writes it for you.

Want the fixes done for you?

We build conversion-first websites and get new sites found on Google and in AI answers. Tell us what your page needs to do.

Talk to Gleam

Frequently Asked Questions

A website grader scores a page against a checklist and tells you what to fix first. This one gives two grades: design and conversion, which is how a first-time visitor reads the page, and AI readiness, which is whether tools like ChatGPT and Perplexity can reach, read and quote it.

Yes. Both grades are free. Both scores and the top issues show straight away without an email. Your email unlocks both full reports: every AI readiness check with its fix, and the section-by-section design review. Neither grade needs access to your analytics or your website login.

The AI readiness grade usually takes under half a minute, because it reads your page and a few site files. The design review takes a minute or two, because it opens your page in a real browser on desktop and on a phone before reviewing each section.

Partly. It can show what a stranger sees on your page and what AI tools can read. It can't see your traffic, your ads or your sales process, so treat the grade as a list of likely problems to check with your real data or with an expert.

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